DJ this would be in relation to sales marketing. Advertising a property for sale on REA and Domain is in the $1000's and the cost is incredibly high when you consider the true cost to REA and Domain. They are making a killing on it. I'd be surprised if the agents were looking at passing any savings back onto their vendors as well which is probably why it was refused. Any savings would have gone straight back into the agencies pockets.
Would you not expect RNT to grow their revenue from inception to now? My point from the beginning has been that they are not doing anything different from REA and Domain that is a real game changer and as such they haven't a hope in hell of taking market share away from them to generate any real money. The products that RNT are offering are just gimmicks. They won't generate anywhere near enough revenue. For example Rent Check is $25 including GST. Depending on who they use that would probably cost them $13 so thats a profit of $12. You just need to look at my example above of the margins for REA and Domain relating to sales marketing to see how much money they make.
Where is RNT going to generate meaningful revenue?
DJ this would be in relation to sales marketing. Advertising a...
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