The realestate industry aren't supporters of the dominant portals (REA, FXJ). The commercialisation of rent.com.au won't be shunned by agents, but welcomed due to the giants unfair pricing structures. There is plenty of room (and profits) for another player.
http://www.propertyportalwatch.com/australian-agents-portal-boycott-attempt-thwarted/
Ann: RNT Partners with Airbnb - renters can try before they buy-RNT.AX, page-31
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