ERM (EPW) have a responsibility to their shareholders, they don't exist to be a cash cow for EGO.....
If you think I am being stupid just turn it all around......Say Empire was in EPW's position and EPW was in Empires.....Would you feel comfortable propping up a penny dreadful ....Be thankful for the opportunity,
we are on the wrong side of the ledger to be attempting to making the rules.