Just look at the hashtags that the company uses in Instagram. Adidas and Nike seems to be partnering with them? It seems that their stuff gets marketed at the same time as Catapult's products. Haven't seen much 'Under Armour' stuff.
Adidas had tried doing this...
https://www.theverge.com/circuitbre...-fitness-devices-gps-watch-business-shut-down
Nike also had tried doing this..
https://www.forbes.com/sites/moorin...ut-there-in-wearable-technology/#7b1cb993109b
Maybe watches ain't the right fit for them. Something like Catapult's product that is more geared towards sports improvement rather than health may be a better fit?
It may be easier to launch a takeover of Catapult Sports to be the world leader in this space for these giant sports wear companies..just lob a >$2 takeover offer now and I'll happily take it.
Just look at the hashtags that the company uses in Instagram....
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