Currently if you get a correct daily pick of the day, current daily pick is worth 5 coins, once you get enough coins you can cash them in for prizes. I'm not 100% on the other ways to obtain coins, and whether it's always 5 coins.
Prize Examples:
$25 Apple iTunes Giftcard - 25 coins (5 correct picks - 5 days minimum)
$100 Google Home - 200 coins (40 correct picks. - 40 days minimum)
The rewards seems attainable at first, but some of the bigger ticket items can take you quite a while to get - either way to me it felt legitimate. The crypto fits in perfectly, as they already have their own marketplace and monetary system, the crypto-coin will be a direct drop in replacement for their coin. They could potentially use alternative crypto-coins to buy tickets/points or something, or replace that system too.
You're basically on the money that its's "crappy tokens" - but if you look at their market research into how big their competitors are, and how INTO these things punters are, you wouldn't have that attitude. General tipping, competitive tipping, social tipping, drafting, are all big business, and these companies have massive turnovers, that's where SHO is trying to go, and I think the app is awesome, but I will admit a little clunky. Their idea is tested (stock hero / etoro), and is a unique concept to it's competitors. Once the sports are expanded, it will gain heaps of traction.
SHO Price at posting:
13.5¢ Sentiment: Buy Disclosure: Held
