Well it would have been easier to buy stock before pumping up...

Well it would have been easier to buy stock before pumping up users and then selling before cancelling some. But they continue to be an important client so my vote is it's more likely they signed up their customers to free trials, pay the fee to DSE and then try get their clients to pay for it going forward and then something went wrong with their plan and they pulled the plug. Something like that. Either way it doesn't put management on a good spot. UOL continues to be an important client so they aren't going to throw them under the bus. They simply should have given much stronger warnings on the user growth until there was say 6 or so months track record to see that the growth was sustainable.