This kind of business has very strong network effects and both REA and DHG are established players owning between them a huge share of the overall market, so I think barrier to entry is quite high at this stage. Note network effects work both ways - REA/DHG is where people look for properties, so that to large extent forces the agents to advertise there in order to reach wide audience. A group of agents trying to set up their own business just wouldn't cut it at this stage, without some serious disruptive idea/advantage.
My guess is if Cat was looking for a challenge building an online real estate business, he'd stay with DHG - they have plenty of challenges ahead in order to grab market share from REA, which is the incumbent after all. So unlikely scenario IMHO.
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Last
$2.85 |
Change
0.020(0.71%) |
Mkt cap ! $1.806B |
Open | High | Low | Value | Volume |
$2.85 | $2.85 | $2.82 | $817.7K | 287.6K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
1 | 43 | $2.84 |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
$2.85 | 9699 | 3 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
6 | 10912 | 2.780 |
1 | 4149 | 2.770 |
4 | 21265 | 2.760 |
1 | 1158 | 2.750 |
2 | 3058 | 2.740 |
Price($) | Vol. | No. |
---|---|---|
2.810 | 4149 | 1 |
2.820 | 5307 | 2 |
2.830 | 5307 | 3 |
2.840 | 1158 | 1 |
2.850 | 1158 | 1 |
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DHG (ASX) Chart |