@voitek
I am not sure that this is the pathway RNT want to go down immediately. I do think the opt-out mailing list would have advertising value at the very least however (eg. targeted pet related ads for pet-owners).
I think the renter resumes are more about the ecosystem. It puts RNT at the heart of the transaction, it adds value and is essentially free.
With the captive market, they then add on relevant products:
-> smart listings (agents)
-> rentconnect (tenants)
-> rentbond (tenants)
--> utilities, telecommunications etc.
There is also scope for new products targeting other vested interests:
- eg. landlords - insurance/ guaranteed maintenance/ repairs etc
- some sort of landlord/agency decency checks (eg. if weds renter to ecosystem could get feedback re: things like rental price increases)
- other 'moving' products- eg. removalists, storage etc.
I think the valuation here is a bit harder but everything about how the business is functioning and executing at this stage seems right (at least since Mr. Bader stepped in). It may very well be 2-3 years before all the fruits of this labour are borne however.
