I guess we will find out how far down the rabbit hole she goes...

I guess we will find out how far down the rabbit hole she goes in time. There's no hiding the fact that Thred have been in the BizSpark program nor does it need to be hidden.. however you are missing one vital ingredient to your post.

I've done the research and it is a fact that in order to qualify and stay in the BizSpark program with financial support etc from MS a company cannot be a Publicly Listed Company.

Guess what we are now?..
The partnership therefore obviously runs deeper than BizSpark. DYOR of course.

Maybe that's why we haven't had the name change yet I suppose could be an argument for you here tho.. Interesting info though..

Boom.