Ann: Redmoor Phase 2 Results, page-67

"How to Sucessfully Kill off a Good Announcement" - A Guide for Downrampers.

Step One - A C & A R

The first step to suCCessful, positive announCement kill off by any up and Coming downRamper is to use the easiest and most effeCtive tool in his aRsenal, his downramping bRead and butter, the letter C and the letter R. By Continually going off topiC and boldly highlighting these two letteRs Continually you stRike feaR in the heaRts of holdeRs and hold back new investoRs who hopefully will just "wait a bit longer / see what happens". The best paRt is, eventually you will be pRoven right beCause eventually all miCRo Cap Companies will need to Raise money for development oR opeRations Costs.

Step Two - Discredit

The second step in your tool kit as an up and coming downramper is to try and discredit anything and everything anyone says positively about the company. This should be anything from the MD, staff or other posters. The more you downplay what is said, the more you attack peoples credibility the better. Don't worry about being truthful here, most people wont bother to check your facts. Just fire fast and free, be unrelenting.

Step Three - Deny All

The third step in your plans for downramper domination is to deny every and all attempt to expose what you are doing. First try to always use words like "good" "balanced" "opinions" in your posts to indicate that if there were anything good to say you would highlight it, but of course you won't! Second, attack anyone directly that tries to uncover what you are up to (see Step Two - Discredit above). Third, just plain out deny that what your doing would ever have any impact anyway, downplay your role.

Step Four - Rinse and Repeat

Now lastly and arguably most important, step four in your plan is to repeat as often as absolutely possible all the steps above, continually pushing your agenda to the top of each thread. Reply often and promptly with the same message, repeat, repeat, repeat. Drum it home. The more of your precious time you devote to this, the better your success.

Good Luck Budding Downrampers!