Not sure you completely understand the business model , cash invested has gone into app development which are all essentially one off costs , that is why the costs of business activities have been quite high throughout the first half of 2018 , now that the development has finalized as of mid 2018 , the cash burn will be significantly lower it essentially operates like a SAAS business , the monthly costs stay the same. Now if you start introducing new sports and additional new markets the revenue generated goes straight to the bottom line as Indonesia and soccer alone will bring the business into profitability. Also every time they raise funds it is to friendly parties, retail investors never get a look in due to the institutional support , every raising is off the back of excellent news , Also not sure what you are referring to as asia being "on the nose" , have a look at the Asian focused tech stocks even in our local market such as Cape Range CAG which was a 10 bagger plus and Animoca Brands AB1 they are amongst the best performing stocks in 2018 compared to the rest of the market that has severely faltered. The young Indonesian demographic targeted by SHO is amongst one of the fastest growing in terms of wealth and out of it has born global tech giants like Gojek. This is where the opportunity lies , there are over 260 million people in Indonesia all who are not only crazy about football , they all have smartphones and are majority unbanked and have never been allowed to gamble due to the fact it is a muslim country. Now with the Sportshero offering not only are they able to use cash to play the competitions it gives them a chance to win life changing prizes given the median wages are so low, it is essentially like a lotto business targeting 260 million people that have never had a chance to win life changing prizes. And that is all before the move into Malaysia and Epay that begins this month ........ DYOR
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