Thumbs up Brahms, for checking the web site. I spoke to the company. They are very open about the origins of the molecule. The IP resides in the particular way they have applied it.
Just as Coca Cola leverages off a particular formulation off sugar and other substances to create a drink and brand.
Same applies to the block chain...Bitcoin relies on this underlying technology,
just as dozens of other coins do. Bitcoin is not even the best in its class, but it has first mover advantage. Another example. Infant formula. Take Bellamys. While they now have manufacturing facilities, it got off the ground by having its infant formula mostly made by Fonterra. Bellamy's was a successful brand marketer, leveraging off Tasmania's clean and green image.
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