That is there only option now. Though the opposite side of the...

That is there only option now. Though the opposite side of the current coin is that if you have a far inferior product you can't expect to charge a premium rate for that product.

QFX's pricing point is above that of their competitors who have much better content. All I am saying is if you are not going to compete on services offered, you either have to have a USP or competitive pricing.

As QFX do not yet have a USP or at least have not spelt out what this Niche market is then for them to survive in the current market they either need to target a specific niche and let there shareholders know what that niche is if they have any hope of getting additional capital investment and or start competing with cash flush competitors on pricing - what other draw card do they have really?