PKA's past 4 App4(c)s Sept Q16 Sales $232k Expenses $1237k Net...

PKA's past 4 App4(c)s
Sept Q16 Sales $232k Expenses $1237k Net cash used $1005k Cash Q end $3812k Forex loss $127
June Q16 Sales $739k Expenses $1971k Net Cash used $1232k Cash Q end $4867k Forex loss $37k
March Q16 Sales $203k Expenses $2252k Net Cash used $2283 Cash end Q $6307k Forex -
Dec Q15 Sales $685k Expenses $889k Net Cash used $204 Cash end Q $8758k Forex -
Sept Q15 Sales $274k Expenses $752k Net Cash used $478 Cash start Dec Q IPO $9073k Forex -

Sept Q 16 Activity report states:
Notwithstanding that the September quarter is seasonally a slower quarter for the fine jewellery industry, the Company has seen a positive consumer response to the launch of Plukka’s new lower price point collection, Plukka Essentials, on 22 September 2016 with preliminary results suggesting a 200% increase in volume of sales and 233% increase in value of sales of Plukka brand jewellery (against the same period in 2015).
• Total sales for the September quarter was AUD$232k, compared to AUD$265k for the same period last year (using average 2015 exchange rates). The slight decrease in revenue reflects the weakened luxury market in Hong Kong, but has been addressed by management with a series of events to be held in other markets (Korea, Taiwan) in Q4 to boost revenue and drive brand recognition and online sales in Asia. Furthermore, the NYC pop-up boutique opened in NYC in October, which will provide an additional source of revenue for Q4.

"suggesting a 200% increase in volume of sales and 233% increase in value of sales" I see this is how the new math works! Powered by suggestion. PKA breaks new ground in on-line sales, bricks and mortar and now algebra!

Comparing Sept Q 15 sales to Sept Q 16 sales is very clever. Now shareholders can see how that lazy $10 million from the IPO was put to use.

Also, totally explains sales falling off a cliff from the previous quarter (June Q 16). As in "The slight decrease (69%) in revenue reflects the weakened luxury market in Hong Kong" Just like the slight decrease in the PKA share price.

While we're at it let's totally ignore the reality of a floating $A exchange rate and go back to pre-Keating days. You know when we didn't have to worry about things like the internet, achieving on-line sales, shareholders, etc... and $10 million to spend ramping up those sales. Total sales for the September quarter was AUD$232k, compared to AUD$265k for the same period last year (using average 2015 exchange rates). That's harsh, PKA's only spent $6 million of the ten and, being fair, about $1 million was IPO cost.

And still no word on total on-line sales. PKA's raison d'être. Or have we forgotten? Maybe we're in for a big post Xmas surprise after those big spending Yankees flood Plukka's pop-up store in NYC. Suit cases stuffed with cash, spilling out onto the sidewalk as weary employees trudge off to Wells Fargo depositing bundles of sawbucks, Benjie's and GW's at each day's end as Plukka’s focus on refining its business strategy has been mirrored with technological improvements on Plukka’s ecommerce platform and digital strategy. Those poor unsuspecting tellers. Didn't they read Sept's App4(c)? They'll be hunched over their desks thumbing greenbacks well past bedtime.

Well, less than 365 sleeps till there's no more cash left.