Hopefully they make no earnings or at least statutory earnings...

Hopefully they make no earnings or at least statutory earnings for the next 5 years , if they do then we have a problem as would mean they are not expensing sufficiently into marketing and or are using a useless accountant who is showing expenses going into tax which is a poor substitute for being able to expense marketing on the P&L statement in that FY without amortizing it on the balance sheet over many years , even underlying earnings I would be happy if they made no profit !