The hidden benefit in Spectur's solar security cameras that can help grow your business. January 29, 2018
If you’re a project manager or company owner in the building industry you’ve probably already been told by your marketing department, that construction site photography is a ‘must-have’. And they are right - it is.
While video cameras will take care of any site security concerns, if you want to add another layer of value to your customer experience, you also need video and photos for your marketing efforts, staff training and customer education.
Record Your Entire Build with Time-Lapse Video
Setting up a time-lapse system purely for marketing purposes could be an expensive exercise. With this in mind, we've developed a unique time-lapse feature that allows you to channel high-definition images and video footage to your desktop or even the mobile app on your smart-phone.
The result?
High-quality time-lapse video to use not just for security - but in every aspect of your business.
In case you’re new to the technical side of things, time-lapse video is one of the most interesting and economical ways to capture the progress of a build. The results are epic. You’ll have stunning images of chosen angles taken at regular intervals - then combined and sped up to show customers the process of building in an easily relatable way. Time-lapse video like this has become extremely popular on social media and of course, it’ll make an excellent and unique addition to your company’s website.
While your crew works hard on the project you’ll be able to capture every step of the journey, then watch in fast forward as the days pass and the buzz of hard work continues towards your end goal. Time-lapse video has become a valuable asset that’s growing in popularity with domestic builders and small commercial project managers all over Australia.
How easy is it to capture time-lapse footage?
You can set the length and speed of your video and post it on social media as a form of testimonial to all your hard work. And, it’s not just good for your own business pages. You’ll find customers love sharing the progress of their projects with their own audiences. Imagine having footage of your home being built, from empty lot to beautifully landscaped yard - that's one for the album.
Using time-lapse video in your marketing booth at trade shows is an ideal way to capture customer attention and imagination, letting them see the dream unfold.
Time-lapse quickly and effectively captures the attention of consumers wandering amongst rows of similar suppliers at busy home shows. You’ll find yourself with an increase in inquiries and an easy to manage tool that not only proves the quality of your process, but helps to sell the bigger picture.
Time-Lapse Video As A Staff Training Tool
One of the fantastic features about the Spectur time-lapse function is that you can choose the speed and time spans of your videos. This makes them excellent as an internal education resource and staff training tool that you can use to improve your building processes - and ultimately increase your bottom line.
When you look at a compressed version of the build process you’ll be able to highlight areas where improvements can be made. Whether it’s changing the location of your equipment and fittings storage spots to speed up the workflow, or changing the site of vehicle parking to avoid unnecessary delays and wasted movement. The ultimate building site works like a machine with hundreds of cogs functioning fluidly. Time-lapse video can help you to make that happen.
Add Maximum Value To Your Customer Experience
Time-lapse videos are not just good for your own marketing use, they’re also an excellent way to make project reporting a breeze. If you’re currently spending time sending weekly or monthly reports to customers you can easily cut the files for your clients to view instead. It’ll save you those long report emails and phone calls. With video there’s no need to translate everything into layman’s terms and your customers will have a unique perspective on a building process that may have previously been unfamiliar to them.
And, if there’s ever a question for insurance purposes or accountability you won’t have to scroll back through hours of video files. Just select the period of time you want to view, set the speed settings and invite your audience to watch from wherever they happen to be.
Spectur's solar security cameras come with the time-lapse video recording function as a standard feature - not a costly extra.
What bottom-line benefits could you achieve with a solar security camera that gives you high-quality time-lapse recording?
Which of your projects could do with a stronger sales tool?
Our solar security specialist is online now to help you figure out what you need, no costs, just drop us a line.
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