I assume the national Ad campaign is the NATIONAL BRANDING...

I assume the national Ad campaign is the NATIONAL BRANDING CAMPAIGN in their announcement :

OUTLOOK Over the coming quarter the Company is moving into the next phase of its growth which involves:
 Continuing to grow the number of listings on site from both agents and non‐agents;
 Completing the roll out of the national field sales team;
 Launching additional products aimed at making the rental process easier; and
 Preparing the next phase of the national branding campaign.