Ann: Publication of Research Report by Patersons, page-32

Market cap now about $2.5m with no real incentive to buy!

Revenue guidance is $21m, how you can not run a profitable company off that is beyond me.

They already have cash receipts of $6.6m and $7.2m for Q1 and Q2 respectively, so $13.8m essentially in revenue. With a forecast of $21m they are either being conservative or expect the change to focus on profit margins to effect sales volume compared to Q1 figures (Q2 had Christmas so ignored).

If you want to make money in online retail at good margins, your opertions and customer service needs to be top knotch for customers to become repeat users (much cheaper than acquiring new customers), let's hope they nail the strategy!