As per my above post, it's a way for shareholders to increase their holding substantially without carrying the risk if the share price falls over - if it succeeds, great, those who had the smarts to invest now get the option to enter at IPO prices for the next 2 years, if it fails, then you've lost only 1c, the same as buying right now at 22 and watching it fall to 21.... the only difference is you're not worrying about holding anything with a downside of more than 1c, which means no liquidity issues and frankly you'll probably get out at 0.001 or above so your downside is actually less than 1c.
Given the current trading price and attention it has right now, there will be no outcry to this event, it's a fantastic RvR opportunity for investors, and in years to come, the dilution will only be an issue for those who weren't around today to be a part of the rise. Ticks almost every box for a current holder, just sucks for future holders and may dampen any future runs we have, but again, if you're invested you probably don't care so much - it's small noise in comparison to the RvR on offer.
The cash raised from conversions will help the project along, but it's hardly the focal point of why this is happening.
All IMO, I have only seen these plays a handful of times but every time I see it executed I'm impressed and glad to be holding. My prediction is that SP will now rise as retail seeks to take advantage of the placement, and then as soon as that ex-date passes heads will be dumped and SP will lull before the project marches us along - all fun and games!