I have only been invested in sud for a few months. After...

I have only been invested in sud for a few months. After following the posts during that time it is obvious that many long term holders are totally disillusioned with the lack of progress/clarity/adherence to timelines/future sp advance.
I get that, and also that some maybe well in the red, it happens regularly in the share market.

What I don't understand is why they don't sell out, accept the loss if there is one, and gracefully move on and leave Carter's bs in the rear view mirror and look for something better to play with.
Ok, bring it......