I have thought that the lesson is that you can't just announce...

I have thought that the lesson is that you can't just announce you will sell to China and the millions will roll in. They got the dairy in Murray Bridge for a very good price. the best thing that could be done was establish good products for sale in Australian supermarkets. Once a solid base of sales is set, then go conquer China. They are doing this now, after originally making the error of thinking China was a big enough market to not need to sell here. A good company learns from their mistakes and adapts quickly. Lets hope they are learning.