Looks like mixed results, mainly tainted by an overly optimistic projection of Playr of 3.5-4x (not that many people believed it anyways?). Good to see that management is reactive though to reduce marketing/sales costs. Funny to see that management is surprised that December sales is less than November Sales (common reaction amongst retail companies). People are more focused on buying during the November sales events these days (shopping online).
Good things that I noted in the report:
* Churn reduced to 3.5%
* Costs growth more controlled
* Elite ARPU increased by ~10% from last year (means they are getting more bang for buck)
Looks like mixed results, mainly tainted by an overly optimistic...
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