This how I might have written the headings if it were up to me.
I think it would have created a better impact than what they wrote, and I'm not a copy or annoncement writer.
• The newest and latest in a line of recent positive studies clearly demonstrates Flavocide has been found to be safer - specially for beneficial insects when compared to a commonly available & commonly used insecticide
• Many commonly used insecticides are proven to be toxic to beneficial insects
• Beneficial insects help reduce Non Beneficial pest populations, thereby naturally assisting and limiting crop damage
• These latest results strongly support observations in prior field efficacy tests indicating Flavocide had minimal to negligible impact on beneficial insects
• At last a novel and safer mode of action combined with a positive safety profile now increases Flavocide’s attractiveness as an alternative to other products
OMG!
What the heck is wrong with the writer or organiser of these reports or announcements?
Are they being charged by the word to publish them? I think not.
Your writers are omitting and plainly failing to use selected extra and powerful words to create a much better, easier and more acceptable understanding of the facts.
*Maybe my Bolding is not acceptable to the Stock exchange, however I don't think the rest of my quick attempt at an improvement will be knocked back by them.
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Ann: Positive Results for Flavocide in Safety Study, page-11
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