The market hasn't overlooked it at all.
The market doesn't live in the state of "HOPE".
It deals and expects provable, repeatable and viable facts not conjecture and opinions of investors or traders. (mine included)
The market doesn't know because they haven't been told in plain, simple, exciting or understandable terms.
Furthermore the market (read smart money - bigger investors) knows that it will take a long time yet for this to be brought to commercial reality.
There's no good to be had by getting excited over something that's still a few year away.
Yes, it's a new pesticide with a new and with a previously unknown way of killing.
But it's still a long way off from being ready.
Unfortunately the reality is that this company is currently worth exactly what the market says it is worth.
That can change in a heartbeat with the right announcement being made in the right way for the market to have some faith and belief.
But that hasn't happened yet and is unlikely given the past announcement style and content.
"This is something that is worth a lot of money." Correction:- This is something that could be worth a lot of money.
