Kruiser, DecQ 2015 (total) sales were indeed $685k but not online sales. However, this PKA last announcement was a meaningless comment about ONLINE sales strength. It's meaningless because there's no dollar value reference. Plukka Limited (“Plukka” or the “Company”) is pleased to announce that over the past two months Plukka has seen strong YoY growth in online performance, with a notable uptick in online sales.Combined online sales for October and November 2016 were strong with revenue up 315%* over the same period in 2015.
PKA disingenuously failed to supply the actual revenue amount of online sales, so the 315% increase could be a multiple of anything smaller than $685k times 2/3. Given the Board has consistently evaded publishing online sales figures suggests market rumours they're less than 10% of revenues are likely close to the mark. JuneQ2016 sales were $232k so it's reasonable to assume online sales for the Dec quarter thus far are less than that otherwise the Company would probably crow about it along the lines of "online sales this quarter surpass Sept Q total sales".
This announcement was a beat-up and misleading. It was labelled price sensitive when the crucial market price sensitive information was, in fact, the actual online sales figure.
PKA Price at posting:
3.5¢ Sentiment: Sell Disclosure: Not Held
