Fare question. Yes, he is a fellow entropeneur (I can never...

Fare question. Yes, he is a fellow entropeneur (I can never spell that word!) based in Queensland, like Holmes. But do you really think Holmes is the sort to do anything, via 1300Smiles, for reasons other than potential commercial advantage? The incentive are right, on this front, so I'm not concerned.

And, as I say, if it doesn't work out, what has 1300Smiles lost? In fact, I would say they come out ahead, in terms of other potential opportunities.

This is a very different product from CPAP devices (a la RMD and FPH), and is far better suited to distribution via dentists, I would suggest.