Unfortunately the original Yowie product has just not captured the market. Who wants to pay $3 for not much chocolate with a weird character on it that kids don't relate to.
The only future imo is the IP they have so licensing deals at smaller margins are probably there only go.
Im still holding because my stock is effectively worthless but I can't see myself ever getting a return from YOW.
Ann: Operational Update and New Series 4 Launch, page-37
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