Ann: Operational Update and New Series 4 Launch, page-2

I love how the completely avoid any mention of sales growth. Sure shove more Yowies into more stores, but what about sales? This quote sums up the head-in-the-sand approach taken by YOW.

“It is encouraging to report that we are making good progress on delivering our strategic priorities of increasing distribution and improving our cost base. Yowie is now a leaner, efficient and more focused Company. Innovation remains a consistent strength, as Series 4 and Yowie Scope prove. We expect these market leading initiatives to be well received and drive growth,” said Mark Schuessler, Global Chief Executive Officer and Group Managing Director.