Ann: Operational Update and New Series 4 Launch, page-26

It is not what was said, but what was not said. When you put out a business update and completely fail to mention anything about sales growth (not even as an aim of the company) then you know grow must be diabolical. Given the last update on sales growth was to expect this quarter to be down, even flat sales would have been shouted from the rooftops by management. Nothing == disastrous.

Another quarter of cash flushed down the toilet.