From the document itself...
"The Agreement is for an initial one-year period, under which OpenDNA will be entitled to a fixed monthly user-based license fee and content sourcing fee. In addition, OpenDNA will be entitled to a 25% share in any uplift in revenue generated from advertising within Boardroom’s website. The psychographic profiles will enable Boardroom to highly target readers with the most personalized news and advertisement content."
That's surely price sensitive I agree!!
Ann: OpenDNA to Power Boardroom.Media, page-3
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