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16/08/18
11:15
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Originally posted by jaluma
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I can't see a simultaneous expansion to both Canada and Mexico, although I like your appetite for growth!
The similarities with the Canadian market (Commonwealth country) and the higher dollar value that can be generated in revenue surely makes it the highest priority. We would be more likely to have existing customers that have operations in Canada over Mexico as well, which is how they launched into NZ.
Mexico can occur in time following Canadian success, but I would prefer to see a UK expansion in there somewhere as well, to commence the European push, but that might be 3 years away.
I agree on your expansion steps above, for me, the key going into Canada will be 2 captures at appropriate times for weather conditions. I expect it to happen this FY, just whether it is August/November flights or March / June to get the conditions right.
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Suspect they may even be mapping in Canada as we speak. Most of the large population centers are near the US border and they can initially make sales through the US office in a similar fashion to what they did in NZ (from Aus office).