EXC 0.00% 4.3¢ exterra resources limited

Why does an announcement like this make the SP plummet

ANNOUNCEMENT SPONSORED BY PLUS500
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM
CFD Service. Your Capital is at risk
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
ANNOUNCEMENT SPONSORED BY PLUS500
CFD TRADING PLATFORM CFD Service. Your Capital is at risk
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    Why does an announcement like this make the SP plummet
 
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Currently unlisted public company.

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