I don't think the video was the price sensitive part.It would be...

I don't think the video was the price sensitive part.
It would be the announcement/confirmation of a recurring revenue stream within the month in conjunction with the video confirming the stream's context. The recurring subscription revenue was zero before this (I think, I don't follow it as closely as I have in the past) so it's certainly material.

Glad to see they've successfully optimised the software for commercial use... well successful is yet to be confirmed until those dollars roll in, but they are about to hit the next milestone and set precedent for their expansion.