I'm not disagreeing with your notion that the profits from WOW...

I'm not disagreeing with your notion that the profits from WOW stay in Aus as apposed to Aldi heading back to Germany . The point that I am making is that the profit from the supermarket chains are derived from 2 modes , the first being at the purchase end of the transaction from a primary producer and the second being on what they decide to sell the product for . Coles with thier down down prices are down campaign and WOW with thier drive to compete ultimately ends up in the primary producers lap . At some point the primary producer says enough is enough and pushes back . This announcement is a good example of that . I don't think for a minute that these people would walk away from 108 million in sales revenue willingly . There was clearly no profit left in it for them . It's an age old problem that won't go away . Makes for better value for us but at some point opens the door for imports

Just my take on it .