Ann: Monto Commits to Acquisition of Rapidly Expanding ShareRoot, page-357

A slice of holy cow cake for afternoon tea, anyone??





I was having a look at a collection of "animal" cakes on Pinterest. Awesome!
user generated content (UGC) is the way to go for content marketing ...
The link is below...
https://www.pinterest.com/bushe77/3d/


MOO / Shareroot
- UGC Marketing Platform
- works with large enterprise clients (e.g. eBay)
- caters for Pinterest advertising and contest campaigns
- integrates Facebook content with the platform for UCG campaigns

related article:
How user generated content is changing content marketing
=========================================================
So why is UGC so powerful? Because it’s centred around you.

As marketers, instead of creating content, we should be creating opportunities for content creation - instagrammable moments, inspiring experiences. And instead of broadcasting, we should create opportunities for conversation - live communities of digitally-savvy warriors, engaging with your brand from various corners of the globe.

more at:
https://econsultancy.com/blog/66739-how-user-generated-content-is-changing-content-marketing/