You should call a meeting and let your mates know about that idea piles of gold there!
the fact that there is no mention of revenue share, sponsorship deals how they plan to monitize the idea is an issue some may enjoy watching the geeks towel up the elite athletes in a bit of revenge of the nerds schadenfreude but will it result in more revenue to the company?
brand association is good exposure but at what cost and what gain? Hype and puff can get you to the goal but with a cr likley (probably not long after april ann) i think this little boost may fizzle pretty quickly.
Hopefully april is the big one, i am sure we will see an inside buying vol spike if that is the case!
ESH Price at posting:
1.4¢ Sentiment: None Disclosure: Held
