You could look at it like they are buying back some of the shares issued previously at say, $0.25 for $0.076 that is $461k bought back for only $140k.
Makes good sense but not big bickies as you say but does tidy up the register leaving half the number of shareholders. Can always reissue these shares at a higher price in the future and to fewer hands.
Also perhaps this could be the first stage buyback to be followed by an on market buyback at these low levels. They have quite a bit of cash set aside to settle the loan by the due date and a buyback would support and push up the price.
Instead of using the set aside cash to payout the loan by the due date they could also consider repaying in shares, effectively reissuing these cheap shares at a price maybe 3 times higher but has to be carefully managed.
Hopefully news not too far away. Maybe they could pay an army of influencers using this new digital currency they have been working on. Take cash from advertisers but pay new aspiring influencers in digital currency.
Lots of possibilities for this $15m low cap company. They have the people, the experience, a large network and the cashflow.