The fact that...
They have abandoned their original technology (too hard) and now sell a standard disc brake - but with a plastic housing
The fact they show the brake operating temperature without the housing
The fact they have no basis for their market projections
The fact they basically admit their old product was crap - but spin it into a positive by saying the new one is half the weight and cost
The fact that they claim $5M in revenue but cant make a profit
The fact that the company has NEVER made a profit
The fact that... They have abandoned their original technology...
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