This would seem premature. They have yet to dominate in Australia and have a formidable new competitor in HealthEngine who have added what appears to be a strong medication management solution to their app. Chemist Warehouse have their own solution. I am not sure I like this for a company that has a long way to go to prove themselves here. Going offshore is costly and I would have thought a distraction to management. I liked their progress up until now. Now I am not sure.
Ann: MedAdvisor to Advance Global Expansion Strategy, page-4
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