I'm with @futurenow. Furthermore, I do think Millennials will...

I'm with @futurenow. Furthermore, I do think Millennials will also come on board quickly. They want to interact with people as little as possible; using bank apps to do their banking, using Uber to get transportation (and/or food), Tripadvisor to book hotels, etc. etc. Once they need a refill prescription they will love doing that via an App too. They can get repeats filled with a simple touch of their iphone and just walk up to the pharmacy of their choice to pick it up. Even if they are not the current target market...they will be at some stage and they are a lot more savvy with technology than the current key target market. ..... Lots of blue sky here....