Welcome @pseudojim. MDR is the number one downloaded medication...

Welcome @pseudojim.

MDR is the number one downloaded medication app on the App Store.

I'm not sure what you're alluding to when you suggest "barriers to entry"?
- MDR isn't tall enough for the adult rides at Disneyland.
- MDR isn't good looking enough to jump the queues at elite nightclubs.
- MDR isn't able to pole vault 6m.

Yes, there are competing apps in the market place but these do not have the current industry integration with industry and big pharma, nor do the competing apps have plans to integrate with GPs, Government, Clinical Trials, internationally.

I suggest you take a look at the recent Investor Announcement.
http://www.asx.com.au/asxpdf/20160401/pdf/4366yj7m7b0sjt.pdf

The upcoming 4C should list revenue and expenditure figures. Some recent appointments suggest they are aiming high, so despite the market perhaps seeing some slow growth it should pick up in 2016.