Ann: McDonald's Group to use ShareRoot's UGC Platform, page-24

Also, I think you're underestimating these guys and today's announcement. McDonalds as a client is an important win from a portfolio standpoint.

This is the kind of leveraging power that they need. Now they have Macca's, Ebay, Costco and GM. These are all fortune 500 companies and are well recognised brands.

It further opens up the fast food industry. Since they apply their revenue based on enterprise size, the larger the enterprise, the bigger the revenue stream.