Here’s another article from SmartCompany released on 1st May:...

Here’s another article from SmartCompany released on 1st May: https://www.smartcompany.com.au/industries/retail/aumake-aussie-brands-to-china/

I find it interesting the way the CEO mentions that overseas customers in China don’t actually know what to buy and rely on the digou to determine what they should purchase. If AuMake can establish that sort of advisory reputation then I feel that trust in their business will go a long way.

I also think their business relationship with ctrip is great exposure and will help build their reputation of ‘Aussie brand advisors’ to their customers and the customers of ctrip. Isn’t ctrip, like, the booking.com of China?

The talk of ‘gross margins’ though seems purposely mentioned to sound positive, because no one wants to hear ‘net loss’. What this says to me is that they are not tearing their hair out about ‘net profit’ and are looking more at their growth. With growth always increasing, net profit is sure to catch up with them in time.