Ann: Managing Director's AGM Address to Shareholder, page-7

Comments about cans stated that traditionally customers are either bottle or can buyers and the use of cans would make little difference to the bottle sales, it would increase sales to can drinkers, complimentary packaging. Another good impact is that the cost of cans is noticeably lower than bottles, the sales price will remain the same as bottles, therefore profit per litre increases as will the cost of transport due to the reduced weight of packaging.
The advent of taprooms will be a great earner as draft kegs are the most profitable ways of selling beer and selling direct as in vat to glass is also the best value adding way.