Interesting to see how this goes. i think the idea is great but...

Interesting to see how this goes. i think the idea is great but hopefully they can transition. It's like a $3mill (9mill - if three sites) marketing/branding exercise with all the risk and upside of hospitality management. As much as it could help the brand it could also hinder. Thankfully the new head of marketing guy (forget his name, spoke at length regrading the 'Good Drinks' name) has approx 15 years hospitality experience