The value of Buddy is speculative at this point and the true underlying value will only be known once the marketing funds are drawn down and deals get signed over the next few years.
That said a couple hundred million market cap on speculation isn't too unreasonable if you consider the market cap potential if they become a market leader in the data warehousing of Internet of things space in the USA.
It's obvious they've run the company up until now on the smell of an oily rag and debt so to get the Sears deal is quite impressive considering they have yet to receive IPO/RTO funds.
It will be interesting to see how they go once they have no debt and 8m or so in the bank... It could really snowball...
