Ann: Maggie Beer Acquisition and Capital Raising Presentation, page-90

One would think LON would be a good fit for BAL to acquire.
1. BAL is chasing the Chinese market and mainly deals with baby formula and lacks diversification of products which LON has.
2. Get rid of the competition, because in the future LON will be a competitor to BAL offering a premium bio-dynamic infant formula product.

I know there are a lot of negativity on LON. but if we compare the likes of BUB, and WHA, all of whom are trying to selling baby formula into China, they are ONE PRODUCT wonder companies without much product diversification. Both BUB and WHA are also lost making companies.
BUB has a market cap of around $300mil and lost around $8m last half yearly.

WHA, bolted out of the gate from IPO price of 20c to a sp of >$2 at one point. WHA doesn't seem to have made much progress marketing baby formula into China.

All my opinion of course.