Ann: LON 1H18 Results Announcement, page-60

The company is like 3 months old man. They're just starting to build the business up. Morevoer, it did skyrocket, from 3c to >7c... it just didn't maintain that level. Anyway who cares, that was day traders looking for the next WHA. Twits, in my view. Most posters here (barring one or two clear exceptions) believe in a long term dairy story, and are not jumping on the infant formula bandwagon.
As I said it's 3 months old - this is the start of the story not the end.