They need to get on their bikes and pedal though. Approximately...

They need to get on their bikes and pedal though. Approximately $1.2m cash in the bank and relying on grants to pay administration costs. Then there is the matter of 4 billion shares, which a large volume to chunk through to get the SP to move up.

To counter this, the director, Alison Coutts has both an impeccable science, engineering and commercial back ground. Between Alison Coutts and Andrew Goodall they probably own half of MEM.

And the thesis is very sound. Men account for 50 per cent of infertility issues. Couples are putting off parenthood into their 30s and 40s. Mens fertility starts to diminish after 40, 1 in 5 couples attending IVF, IVF is an expensive business, so make sure only the best and undamaged sperm is used in the program. Enter MEMs and Felix.

Not only ensuring quality sperm for IVF programs, but horse racing industry. All sounds good. Where is there marketing pitch?