Not under any illusion, this new product is no silver revenue bullet. It is however a good MR initiative. Niche localised marketing is very attractive option for many small business who get limited value from Facebook and Google platforms. This product is effectively a substitute to the local rag or bus chair advertising. It won't fill the hole but it may be worth more than a shovel load of dirt.
Ann: Launch of New Local Advertising Product, page-2
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